• DIRECTV

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  • DIRECTV

    ―

  • DIRECTV

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  • DIRECTV

    ―

  • DIRECTV

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DIRECTV

DIRECTV is a leading satellite television service provider in the United States, known for its extensive range of live TV, on-demand content, and digital television entertainment solutions. It has significantly influenced the TV viewing experience and holds a substantial subscriber base.

Role

As a Senior UX/UI Designer at DIRECTV, I spearheaded the enhancement of the account management system. My role involved a thorough redesign of the dashboard, focusing on improving user accessibility and efficiency. I simplified the service's crucial aspects with a user-centric approach, especially in streamlining the payment process and billing section for clarity and ease of use. Additionally, I revamped device management, creating an intuitive interface for easier device control. These efforts were key in making the overall user experience smoother and more user-friendly, significantly improving customer interaction with DIRECTV's services.

Company
DIRECTV

Year
2023

Type
UI/UX Design, Interaction Design

Platforms
Mobile & Web


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Challenges

Faced outdated account management systems and disjointed interfaces at DIRECTV, leading to user confusion. Rapid business and marketing changes also demanded creative promotional strategies.

Understanding the landscape

Key was understanding DIRECTV's legacy systems and their impact on user experience, identifying modernization needs to align with market trends.

Solution

Collaborating closely with cross-functional teams, I ensured a seamless integration of these new designs into the existing system. Additionally, I played a pivotal role in strategizing with the marketing team to build effective campaigns.

UX Flow and wires revamp

To start off understanding what jumps off from the account management experience, I needed to understand all the scenarios. Mapping out what all these look like from a Satellite customer, stream customer and an enabler customer. All of which have some slight differences.


Usability and rapid prototyping

I helped build advanced prototypes within Figma to understand if our assumptions worked.

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Open to new work

Have a project or opportunity in mind?

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