myAT&T App

AT&T, a renowned telecommunications giant in the United States, offers a broad spectrum of services including wireless communication, internet services, and digital entertainment solutions. As a trailblazer in the industry, AT&T has a significant impact on how people connect and consume digital content, boasting a large and diverse customer base.

Role

In my role as a UX/UI Designer at AT&T, part of a small two person team, I focused on redesigning the account and services experience, enabling customers to easily manage their bills, accounts, and devices. Alongside this, I played a crucial role in developing the MyAT&T mobile app design system from the ground up, for both iOS and Android. I focused on iOS and Android under a react native code base.

Company
AT&T

Year
2019

Type
UI/UX Design, Design systems, motion design

Platforms
Mobile - iOS & Android

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Challenges

Faced outdated technology and suboptimal experiences in the app. Users had a hard time navigating as the experience was jumpy, outdated and didn't really surface the best things upfront.

Understanding the landscape

The "My AT&T" app heavily depended on wrapped experiences that sent people to the web, and not having a true native experience.

Solution

Focused on updating the technology, redesigning crucial app components, usability testing and refining certain assumptions to better redesign the account.

Account and services redesign

In my UX case study, I analyzed data points, user insights, and competitor information to identify key user pain points. This comprehensive understanding guided a complete app redesign, which I undertook concurrently with developing a new design system.

Account management

I contributed to building the design system, researching existing systems and focusing on accessibility. I also aligned our designs with Apple's Human Interface Guidelines and Google's Material Design to ensure optimal functionality for both iOS and Android platforms.