Hi, I'm Sharif York / Reef
As a self-taught designer and animator, I blend research and user insights to craft empathetic, visually appealing UI/UX designs for web and mobile, always mindful of technical constraints.
Skills + Design Tools
UI • UX • Interaction Design
UX micro-copy
Motion Design
Design systems • Visual Design
End-to-End Design
AI • (LLM)
Rapid Prototyping
3D & AR/VR
Experience
ADT Security
LTK Creator // Posting | Dashboard | Design Systems / Sharing
AT&T // Account & Services | Design Systems
GoldnV - Digital agency // Branding | End-to-End Design
My latest work
Not your average designer👋,
First off!
I order my coffee with extra caramel and vanilla so I can pretend it's not coffee. That's just me!
I'm Sharif York. My design journey isn't your typical story. It started at 14 years old with 3D design and animation for games, where I quickly learned the ropes and earned my first $1,400 check building a game. That early success propelled me into the freelance world, working on everything from games to short films. I needed a demo reel, so I decided to teach my self how to build websites from scratch.
That's when I discovered the compelling world of UI/UX and motion design. It went beyond aesthetics to crafting resonant experiences. Soon after, I began designing websites and basic apps for small clients, turning concepts into impactful realities. My work has also been featured on TechCrunch. I utilize research, user insights, and data to develop empathetic and visually compelling designs. My approach uniquely bridges the gap of culture, offering diverse perspectives in design.
Now, I merge my initial love for 3D animation and design with the latest in UI/UX and motion design, creating a unique fusion of skills and innovation.
Outside my core work, I contribute to Substack and Medium, sharing my knowledge and experiences in design and animation. I indulge in off-roading adventures, 3D designing for film and games, and enjoy swimming at the beach.
Features
TechCrunch | 2022
Archives
2018 - 2023
Seattle Pacific University Speaker | 2023
Vive Peru Volunteer | 2022
General Assembly speaker / Mentor | 2019-2021
Lighthouse speaker | 2019
YouthCare Mentor | 2018
4
Freelance client apps launched to app stores
15
Keynote speaker talks given
